We are a principle-centered company. We began with a mission to create a better future for athletes and a list of values to follow in our pursuit of that mission. Here there are:

  • We act with integrity and honesty.
  • We seek challenge, but not at the risk of endangering others.
  • We are responsible ambassadors for climbing at all times.
  • We are supportive of, and respectful to, one another and all other constituents of rock climbing.
  • We respect the natural environment.
  • We seek to develop international unity.